Introducing Optimization Hub: A Unified View of Your Apple Ads Automation

Meet Optimization Hub — a single command center to track, manage, understand and scale automation of your Apple Ads campaigns.

Optimization Hub is a new dashboard in ALPHA Acquire that gives you a full view of your automation setup and performance. It centralizes all automation options — Automated Rules, Condition-based Strategies, AI Bid Optimization Strategies  — and shows how they impact key metrics like spend, installs, and conversions.

Why This Matters to You

Many teams are already using automation across campaigns — but without a centralized view, you may not notice what’s working or where to scale. Optimization Hub brings clarity and control to the entire process so your team can react in real-time. Understand how much time and money is saved from automation, helping you see the real value behind the tools you use.

You can now:

• Track time and money saved by optimizing with automation
• See your current automation level
• Measure how much of your spend is automated
• Prove automation impact by tracking installs, conversions, and other results driven by automation
• Access all automation tools in one interface.

This helps improve campaign performance, spot new growth opportunities and increase visibility across teams.

What Automation Options Are Available in ALPHA Acquire?

ALPHA Acquire offers several automation options to help teams manage Apple Ads campaigns more efficiently and at scale. Different teams require different levels of control and flexibility. ALPHA Acquire supports automation at every stage, from tactical rules to fully AI-powered bidding strategies:

• Automated Rules
  Set custom conditions and triggers to automatically adjust bids, pause keywords, or change budgets. Ideal for users who want specific control over campaign behavior.
• Condition-based Strategies
  Predefined bid strategies based on campaign goals like CPA, CPI or ROAS. These strategies adjust bids automatically based on performance and thresholds.
• AI Bid Optimization Strategies
  AI-powered bidding that continuously learns and optimizes bids in real-time based on 30 millions data points. Best suited for large-scale campaigns focused on maximizing events or revenue, while staying within CPA or ROAS targets — even at high volumes.

Each option offers different levels of control, setup time, and scalability. Optimization Hub brings all of them together in one place, so you can manage them more easily and see how each contributes to performance.

Key Optimization Hub Features

One of the biggest benefits of Optimization Hub is the ability to see your automation level, a strategic metric that showcases how much of your campaign management is automated. Teams with higher automation coverage typically see faster reaction times, better spend allocation, and more efficient growth.

1. Automation Overview

Get a clear snapshot of how automation is used across your account. This section highlights the level of automation currently in place and helps you understand your overall setup at a glance. You’ll see:

• The percentage of campaigns running on automation
• The share of spend managed by automation
• Trends in the adoption of Automated Rules, Condition-based Strategies, and AI Bid Optimization Strategies over time.

This overview helps identify gaps and opportunities to increase automation coverage and efficiency.

2. Impact Metrics

Optimization Hub doesn’t just show what’s being used — it shows what’s working. These performance metrics link automation to measurable outcomes.

• Installs, conversions, and revenue attributed to automation
• Estimated time and cost savings
• Performance comparison across automation levels.

These insights make automation measurable, helping performance teams prove ROI, justify strategy shifts, and distribute resources more effectively.

3. Centralized Access to Automation Options

Optimization Hub brings all automation methods — Automated Rules, Condition-based Strategies, AI Bid Optimization Strategies — into a single, unified interface. Instead of navigating across different modules, you can now access everything from one place with a consistent layout. This makes it easier to switch between automation types, monitor configurations, and make updates without friction.

Optimization Hub offers:

• Access to all automation options in one location
• Unified UX across strategies and rules, reducing the learning curve
• Streamlined navigation for faster execution and fewer manual steps

Optimization Hub is a smarter, more intuitive way to understand, manage, and scale your Apple Ads automation — all in one place. Try it out now in ALPHA Acquire.